The below Out-of-the-Box Metrics can be downloaded and added to your list of Saved Metrics. They will allow you to start analyzing your data in different categories. You can also edit these metrics to suit your needs by adding filters, adding grouping or changing the time frame.

### MRR / ARR

**Total MRR**

This metric gives you total MRR (sum of all MRR movements) as of today based on the products and components on active subscriptions.

`Calculation: Sum(MRR as of Today)`

*Considerations: The time interval can only be as of today. It cannot be changed to be interval based.*

**Total MRR Growth**

Total change in MRR in the given month. This includes all products, on/off components, and quantity-based components with any related coupon discounting. Changes from metered usage components, one time fees, or startup fees are excluded.

`Calculation: New Business MRR + Expansion MRR - Contraction MRR - Churn MRR + Reactivation MRR`

**Total ARR**

Total ARR as of today based on the products and components used by all active subscriptions.

`Calculation: Sum(ARR as of today)`

**Total ARR Growth**

Total change in ARR in the given month. This includes all products, on/off components, and quantity-based components with any related coupon discounting. Changes from metered usage components, one time fees, or startup fees are excluded.

`Calculation: (New Business MRR + Expansion MRR - Contraction MRR - Churn MRR + Reactivation MRR) x 12`

**Potential Conversion MRR**

Total potential MRR for subscriptions that are trialing and have not converted

`Calculation: Sum(Potential MRR)`

**Install Base MRR Growth**

Total MRR lost from churn (canceling or expiring subscriptions) and contraction (downgrades) plus gained from expansion (upgrades) and reactivation (cancelled accounts that come back).

`Calculation: (Churn MRR + Contraction MRR) + (Expansion MRR + Reactivation MRR)`

**Total MRR (Past Due)**

Total MRR for subscriptions in the past due state.

`Calculation: Sum(Past Due MRR)`

**MRR Movements: $MRR, Week over Week**

Total MRR movements for the current week and a rate of change week-over-week

`Calculation 1: Sum(MRR movements this 7 days)`

`Calculation 2: Sum(MRR movements this 7 days) / Sum(MRR movements last 7 days)`

### Acquisition

**Trial to Paid Conversion**

Total subscriptions that convert to a paid subscription from a free or trialing subscription

`Calculation: Count(Trial to Paid Conversions)`

**Trial to Paid Conversion MRR**

Total MRR from subscriptions that convert to a paid subscription from a free or trialing subscription

`Calculation: Sum(Trial to Paid Conversion MRR)`

### Churn & Contraction

**Gross MRR Loss**

Total MRR lost from both churn (canceling or expiring subscriptions) and contraction (downgrades). Does not include usage contraction.

`Calculation: Churn MRR + Contraction MRR`

**Net MRR Churn**

Total MRR lost from churn (canceling or expiring subscriptions) plus gained reactivation (cancelled accounts that come back).

`Calculation: Churn MRR + Reactivation MRR`

**Net MRR Loss**

Total MRR lost from churn (canceling or expiring subscriptions) and contraction (downgrades) plus gained from reactivation (cancelled accounts that come back). Does not include usage contraction.

`Calculation: (Churn MRR + Contraction MRR) + Reactivation MRR`

### Dunning

**Dunning Monthly**

Total customers who are actively in dunning

`Calculation: Sum(active_dunners_delta) AND (category="recovered" OR category="entered_dunning")`

**Total Amount Invoiced Recovered**

Total amount invoiced minus tax at risk recovered through the dunning process.

`Calculation: Sum(Amount at Risk) AND Status = Recovered`

**Total Amount Invoiced At Risk**

Total amount invoiced minus tax at risk currently in the dunning process

`Calculation: Sum(Amount at Risk)`

### Subscriptions

**Average Revenue per User**

Average monthly recurring revenue generated per paying subscriber.

`Calculation: Total MRR / Paid Subscriber Count`

*Example:*

Subscriber 1 total MRR: $30

Subscriber 2 total MRR: $50

Subscriber 3 total MRR: $100

Subscriber 4 total MRR: $0

ARPU = $180 / 3 = $60

**Lifetime Value (LTV)**

Total amount a subscription will spend on your product or service before churning.

`Calculation: ARPU / Paid Subscriber Churn`

*Example:*

May ARPU: $60

May Paid Subscriber Churn: Churn Count / Start-of-Period Subscriber Count = 2 / 20 = 0.1%

LTV = $60 / 0.1 = $600

**Total Renewals**

Total subscription renewals categorized by renewal month

`Calculation = Count(Renewals)`

**Total Subscriptions by Status**

Total subscriptions for the last 2 years, categorized by status

`Calculation: Count_unique(Subscription IDs)`

### Payments & Refunds

**Refunds issued**

Total refunded amount categorized by payment_type and currency

`Calculation: Sum(Amount refunded)`

**Total Amount Paid by Payment Type**

Total amount paid categorized by payment method

`Calculation: Sum(Amount Paid)`

### Usage

**Total Usage Growth**

Total change in revenue coming from metered usage-based components in the given month. This does not include activity from one-time fees or startup fees.

`Calculation: Sum(Usage Revenue)`

**Usage quantity by component**

Total usage quantity for metered usage components categorized by component

`Calculation: Sum(usage_quantity)`